Wednesday, April 17 • 1:50pm – 2:10pm
Designing Engagement in Dating: The Grindr Story
Grindr is the world’s largest mobile social network, connecting gay men across every continent and in every country. Despite the high intrinsic motivation of its audience, the app nonetheless is fine tuned to manage the level of feedback, friends and fun to maximize engagement — a hard-fought lesson that has brought myriad innovations to the mobile app world in general. Join Grindr co-founder and lead designer, Scott Lewallen as he talks about some of the major design challenges and lessons they’ve learned, and how you can apply those to your apps and experiences.
Grindr Co-founder. Los Angeles native, gay, geek, designer, USC alum, and beach bum who loves art, tech, skyscrapers, football, beer, and sharks. I love designing products that make people happy.