Gamification Summit: Designing Engagement in Dating, The Grindr Story
Wednesday, April 17 • 1:50pm - 2:10pm
Designing Engagement in Dating: The Grindr Story
Grindr is the world's largest mobile social network, connecting gay men across every continent and in every country. Despite the high intrinsic motivation of its audience, the app nonetheless is fine tuned to manage the level of feedback, friends and fun to maximize engagement -- a hard-fought lesson that has brought myriad innovations to the mobile app world in general. Join Grindr co-founder and lead designer, Scott Lewallen as he talks about some of the major design challenges and lessons they've learned, and how you can apply those to your apps and experiences.
Speakers
Scott Lewallen
Co-Founder, Grindr
Grindr Co-founder. Los Angeles native, gay, geek, designer, USC alum, and beach bum who loves art, tech, skyscrapers, football, beer, and sharks. I love designing products that make people happy.
Wednesday April 17, 2013 1:50pm - 2:10pm
Room C (635 8th St San Francisco, CA 94103)
Source of article here
Designing Engagement in Dating: The Grindr Story
Scott Lewallen, Co-Founder, Grindr
With many competing dating sites, it’s difficult for one to stand out and become dominant. Grindr is a very focused, clean, and efficient app for gay men struggling with their identity. Scott Lewallen discusses the following methods to enhance an experience.
1) Have a purpose to solve a problem to help people with their daily lives.
2) Create addiction – embrace a human’s natural vanity and love form themselves.
3) Control: Allow users to block whoever they want so they can feel safe and comfortable.
4) Collect: A ‘favorites’ system for people to engage with later i.e. people to talk to in the future.
5) Plant seeds: Make users invest something to harvest later
6) Kills words: Less is more.
7) Find your voice: Speak to your audience – they are listening.
8) Show it don’t say it: A picture paints a thousand words
9) Create a visual language: Buttons to represent notifications, favorites, etc.
10) Make your users happy: Happy users are loyal and loyalty is priceless.
With those 10 steps you can gamify whatever your want with ease!